The rise of the Internet has not only expanded basic business operations but has also created new business opportunities like affiliate marketing. Business today can access new market fragments and niches with ease, with the only requirements being a desktop or laptop and internet connectivity. When affiliate marketing was first launched in the mid-1990s, no one could have imagined how it would become the promise or hope of the online marketing in the present day. Thousands of online sellers are today building amazing selling machines using different affiliate marketing platforms like Amazon, and leveraging millions of buyers from all over the world. However, buyers can easily find themselves potential prey for scammers and frauds. Loss of privacy, malvertisements, and data charges downloading those ads on mobile devices push the users to employ ad-blocking software. The user’s attention becomes harder to get for both publishers and advertisers. Attention is becoming a commodity.
- 1 Basic Attention Token
- 2 Brendan Eich
- 3 How the BAT Can change Affiliate Marketing
- 4 Understanding Ethereum
- 5 Suits Everyone; Value Proposition
- 6 Call for Action
- 7 Token Packages for a User
- 8 Attribution with Less Friction
- 9 What amounts should be raised; Basic Attention Token Crowdsale
- 10 Is Basic Attention Token Transferable?
- 11 Affiliate Marketing and Fraud
- 12 Amazing disgraceful offers
- 13 Offer limitations
- 14 Unreliable testimonials
Basic Attention Token
So what is the Basic Attention Token(BAT)? In a layman’s language, the BAT is an exchange unit between advertisers, publishers, and users, that trades on a blockchain. Its first implementation will be in the Brave browser.
The Brave browser is “privacy-focused browser that blocks third party ads and trackers, and builds in a ledger system that measures user attention to reward the publisher accordingly”. Tokens for user application will include comment ranking, micropayments, payments for higher quality content etc.
Zero Knowledge Proof is a protocol in cryptography in “which one party (the prover) can prove to another party (the verifier) that a given statement is true, without conveying any information apart from the fact that the statement is indeed true”. ZCash is a cryptocurrency that uses Zero Knowledge Proofs to protect the privacy of transactions. The Brave browser will also support the notion of privacy in transactions by allowing anonymous payments to publishers using Zero Knowledge Proofs.
Both the brave browser and the BAT token are described in detail in the white paper.
It is becoming increasingly hard to believe any software and services privacy policies used on the internet. One critical advantage that the Brave browser has over other browsers is that it is a purely open source centered browser that blocks trackers, and malvertisments. Malvertisments are fake ads that lure users into clicking on them and later downloading malicious code that is used to steal information. It also captures user attention to give accurate information to the publisher with the help of its ledger system.
How the BAT Can change Affiliate Marketing
The Brave internet browser is taking a big step to changing how people across the globe use the internet by creating the new digital token. This will ensure that browsing is more secure and faster as well as integrating cryptocurrency’s peer to peer value exchange to numerous users and wallets. Based on the ethereum technology, the latest digital token has various benefits to users, publishers, and advertisers.
The fact that the BAT is integrated with block-chain technology, guarantees fairness, privacy, and anonymity. In addition, the BAT offers smart and experienced support from a market leader.
Users have the option to receive advertising, and in case they receive, their attention as anonymous users is privately monitored (without tracking) in the Brave browser. Online publishers, on the other hand, will receive rewards in BATs. Here these are exchange tokens in a safe advertising system built on the browser as well mobile app web view.
The ability to monitor privately and anonymously will enable rich metrics development. One will be able to tell if an impression was made or not to the active tab and the time of user involvement. Normally, attention is determined by content and ads that are an in-active tab in real time. Ad attention value is then calculated founded on increased viewed time and pixel in proportion to content prior any involvement with the ad.
Another amazing advantage is the fact that users have a chance to take part. The token keeps data on the device, encrypts the information and protects the real identities of the users. The Brave browser will contain “opt-in and transparent machine learning algorithms for assessing user interests” in a way that no middleman or a third party with cookies can track. External models are unable to extract transactions for products regularly purchased. This is a core principle that will create a strong bond between BAT and its users.
As earlier mentioned, the BAT is based on the ethereum which is an open source blockchain technology, that supports the notion of smart contracts. Basically, it is a virtual machine that enables end consumers to automate transactions on the trusted blockchain removing intermediaries or “friction” in payments. Stored in the ethereum blockchain, smart contracts are secure.
Ethereum has been used previously for mobile payment structures, crowd funding, legal document enforcement, fiat currencies, micropayment systems for dispatching computing resources and distributed exchanges.
Micropayments made using the BAT will be achieved for the initial deployment using the Brave Micropayments Ledger. It is worth noting every view made will be verified using the Basic Attention Metric (BAM). See the whitepaper for the roll out schedule.
Suits Everyone; Value Proposition
Digital advertising today is broken. The online advertising marketplace was once predominated by publishers, advertisers and users have now become swarmed by middlemen, ad exchanges, complicated audience segmentation, and cloudy cross-party sharing through data management.
Users have their privacy violated not mentioning going through abuse. This kind of mobile advertising causes several disadvantages. It is estimated that a large percentage of a user’s mobile data goes to ads (monthly data charges of about $23), slow page loads and reduced battery life.
Publishers are also victims
According to statistics, traditional publishers have also lost about 66% of their earnings.
Google and social media platforms like Facebook take a big share of advertising cost. About 73% of total online revenue. Many publishers think traffic driven by the social media is helpful. But the truth is that increased consumer attention brought by Google or Facebook is of lower value compared to direct links.
It has also become difficult for publishers to monetize value-added services.
Inflation is also hurting them.
Marketers are also hurting
Advertisers have also experienced serious and fatal challenges. They have become opaque, and their effectiveness is reduced since they can’t tell what they are paying for. This is because a lot of analytics are given by the platform owners. Out of frustrations, many advertisers depend on third party analytics while some have stopped depending on traffic generated from walled gardens.
They have also suffered from:
- Poor targeting hence users ignore the ads
- Advertisers are often conned by counterfeit websites and scammers
Call for Action
Although present market trends are heading towards a system where gatekeeper companies (social media companies) control the online marketing budget, user attention is key. But the reality is that it has not been taken seriously. It should be priced with efficient and transparent market structures. Ultimately the publisher will give quality information to the user.
The first step of correcting digital advertisement was the rolling-out of the new Brave browser. The next phase will involve the establishment of the BAT, a decentralized ad exchange token. Some tokens will be distributed to loyal Brave browser users as a way of incentivizing them to be part of the new system. These tokens can be used for regular or premium content, or they can be given back to their preferred publishers.
The BAT serves everyone in this unique model. This is because there is an anonymity shield for all users, hence increased revenues and benefits and decreased inefficiencies.
For instance, an online user gets advanced security when becoming known to an advert. The ads come via the BAT tokens exchange and are very relevant and have improved performance. Online advertisers receive more direct ads, achieve better ROI, higher pay and little fraud in the system. While publishers delight in very cheap customer attention, great attribution and less fraud.
So who gets what? Publishers receive the biggest share. Users also make a contribution to the publishers hence increasing their revenue. Much of BAT token deploying infrastructure on the back end is code complete.
Token Packages for a User
Gone are the days when users were treated like passive participants. End users using the BAT will be given advertising spend. These tokens can be donated to any preferred providers or publishers, and they are use cases for advertising.
Start-ups with simple requirements can use the token in their day browsing activities. Users are encouraged to make use of the personal ads targeting their business.
Some publishers may opt to have premium content that will only be available to subscribers. New revenue for premium providers will also unlock since subscription models are not commonly used by users. Quality content like video or audio will also be given to users for a transaction. Comments will also by ranked using the token. Comments votes using the BAT token are meant to improve your credibility.
Attribution with Less Friction
Attribution in marketing is a mechanism that allows marketing agencies and advertisers know all important aspects within a consumers’ path to conversion and how they relate. The main goal is to make sure budgets are well invested to generate profits. From an affiliate marketing perspective, advertisers gain insights of how various affiliates are invested. There are many attribution models, but the most common are single click attribution and multi-attribution. A single click is mainly used by advertisers while multi-attribution attributes sales to different points within the transaction.
There are a couple of limitations that come with attribution modeling. The fact that attribution is put into consideration across all channels, and there is no free and key element to affiliate marketing. Different channels are paid differently.
Multi-attribution approach which is transparent to it members is overwhelming to roll out and needs manual implementation. Additionally, it is hard to perform some promotional functions like reward sites, loyalty and cash back.
By design, the Brave browser and BAT tokens will greatly improve efficiencies in attribution.
What amounts should be raised; Basic Attention Token Crowdsale
Brave software targets to raise up to $15 million with a cap of one billion tokens. The funds raised during the crowd sale will be used to develop and grow the BAT ecosystem. BAT also welcomes other developers to makes their apps in the ecosystem. Here is a comprehensive breakdown of how the money raised at the crowd sale will be spent.
58% of the budget will go the BAT team which includes more than 20 engineers
Marketing 12% of the budget; marketing will create awareness and the adaptation the among users, publishers and advertisers.
Contractors will get 13% of budget
A contingency of 7%
When does Crowdsale take place and what crypto-currencies are acceptable? All this information will be communicated soon and posted on the official Basic Attention Token website.
Is Basic Attention Token Transferable?
Token are transferable once they are released to the participants available in the launch. Those used in the browser can only be donated or used to pay for publisher’s premium content, and or promotions.
The token transfer and verification process will be carefully done with user privacy in mind using the Zero Knowledge Proof protocol.
For more details regarding the BAT Crowdsale click here.
Affiliate Marketing and Fraud
Giving affiliate marketing a chance is the best way of making money in the comfort of your home. But how do you determine business scammers? Here are a few signs you need to watch for.
Amazing disgraceful offers
You cannot make millions of money instantly without any work experience or a breaking a sweat. Successful online operation call for exposure and hard-work before you get results.
Most potential scams will pressure you to purchase their products because of limited availability and time. Be on the look out of things that don’t give you time to do your research.
Satisfied customers will always give product testimonials on the company’s website. So always confirm whether the given website URL does exist and the terms offered.
Certainly, there are many signs and ways to tell whether you are about to become a fraud victim. But an essential thing is to be keen or lose your hard-earned money in a jiffy.
The BAT is a comprehensive affiliate fraud tool, and many online sellers will live to appreciate the blockchain technology. With this shift towards more private and secure browsing, great solutions to ads that deprive marketers their returns is expected.